Haelo started in our kitchen. After trying every glitter gel out there on our own girls — and finding one that smelled off, another that flaked, another that wouldn’t make it past the first quarter — we made our own.

Today we make two things, and we make them by hand: long-lasting glitter hair gel and themed ribbon bows. They’re the things we’d put in our own daughters’ hair on a Saturday morning before a soccer game, on Halloween, on a school dance day, on Christmas Eve, on a regular Tuesday.

Cosmetic-grade pigments. Cruelty-free. Easy wash-out. Made in small batches, tested by the toughest critics, and sent out with a little bit of glitter on the box. For you and your littles.